Sermon Branding: No Greater Love

Sermon branding is what we categorize the marketing efforts around one sermon series. These efforts reflect a small marketing campaign.

First, we start with 3 sample mock ups to reflect different ways to implement the concept the church wants to convey.

1.  Here are the 3 samples given to Grace Church for their Fall 2010 series, No Greater Love.

A. Fairy Tale concept. The idea that  your love can still have a happy ending.

B. Humor Concept. This concept would have used humor draw attention to the relationship series.

C. Vintage Couple. 

This was the concept chosen & was my favorite!

2. Once the style/concept is chosen, then we implement it into the chosen medias for marketing. See below for the graphics and photos of the actual medias (mailers, invite cards, magazine ad, keynote design and banners)

A. Mailers

We selected the geographical areas that we wanted to receive the mailers with the direct mail company. They allowed us to pick and choose which mail routes were most important to us.

Mailer Front

Photo of Mailer Front & Back.
Back included sermon titles, dates, map, & contact information. Having your website listed is always important so that people can scope out your church & beliefs if they are interested in coming. Your website should be user friendly and accurately portrays who you are and what you believe.

B. Invite Cards

These are small business card size invites given to church attendees encouraging them to invite friends to the series.

Front

Back

Photos

C. Magazine ad

We placed an ad in a local magazine instead of the newspaper because of the demographic this church targets is more of 20-45 demo & newspaper stats lean more toward 50+ So, choosing a local publication for a monthly was a better match. Plus, it's monthly which means our ad would be out for a month instead of a few days such as in a newspaper.

Magazine Cover

Print Ad

Photo of ad

D. Keynote (sermon power point)

Sermon branding doesn't stop at advertising. Good marketing continues in the details through the end. We used the same design from the mailer for the title page and created a simple, coordinating look for the slides for the text.

Keynote Title Page

Keynote Text Page

Photo of Title Page

Photos of Title Page

E. Banners

We printed 2 banners for the front lobby. We wanted to let guests know this was a sermon series not a life group so we mentioned "each Sunday at 9 & 11" as well as the dates.